Book
Psychologie reklamy / Jitka Vysekalová a kolektiv
Record details
- ISBN: 978-80-271-3654-4
- Physical Description: 360 stran : ilustrace (převážně barevné) ; 25 cm
- Edition: 5., rozšířené a aktualizované vydání
- Publisher: Praha : Grada Publishing, 2023
Content descriptions
| Bibliography, etc. Note: | Obsahuje bibliografii a rejstřík |
| Language Note: | České a anglické resumé |
Search for related items by subject
| Subject: | reklama a propagace psychologie reklamy marketingová komunikace advertising psychology of advertising communication in marketing |
| Genre: | kolektivní monografie collective monographs |
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Available copies
- 1 of 1 copy available at Common Catalog SPOK.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
|---|---|---|---|---|---|
| Jabok Library | Soc-1.7.3 | 424480044931 | Odborná literatura | Available | - |
| LDR | 01672nam a2200481 i 4500 | ||
|---|---|---|---|
| 001 | 52610 | ||
| 003 | CZ-PrJAB | ||
| 005 | 20230510121842.0 | ||
| 007 | ta | ||
| 008 | 230403s2023 xr a f 001 0 cze | ||
| 015 | . | ‡acnb003510218 | |
| 020 | . | ‡a978-80-271-3654-4 ‡q(vázáno) : ‡cKč 549,00 | |
| 035 | . | ‡a(CZ PrNK)nkc20233510218 | |
| 035 | . | ‡a(OCoLC)1378695353 | |
| 040 | . | ‡aBOA001 ‡bcze ‡erda | |
| 041 | 0 | . | ‡acze ‡bcze ‡beng |
| 072 | 7. | ‡a659 ‡xReklama. Public relations. Média ‡2Konspekt ‡94 | |
| 080 | . | ‡a659.1 ‡2MRF | |
| 080 | . | ‡a159.98:659.1 ‡2MRF | |
| 080 | . | ‡a658.8:316.77 ‡2MRF | |
| 080 | . | ‡a(048.8:082) ‡2MRF | |
| 100 | 1 | . | ‡aVysekalová, Jitka, ‡d1941- ‡7jk01151219 ‡4aut |
| 245 | 1 | 0. | ‡aPsychologie reklamy / ‡cJitka Vysekalová a kolektiv |
| 250 | . | ‡a5., rozšířené a aktualizované vydání | |
| 264 | 1. | ‡aPraha : ‡bGrada Publishing, ‡c2023 | |
| 300 | . | ‡a360 stran : ‡bilustrace (převážně barevné) ; ‡c25 cm | |
| 336 | . | ‡atext ‡btxt ‡2rdacontent | |
| 337 | . | ‡abez média ‡bn ‡2rdamedia | |
| 338 | . | ‡asvazek ‡bnc ‡2rdacarrier | |
| 490 | 1 | . | ‡aExpert |
| 504 | . | ‡aObsahuje bibliografii a rejstřík | |
| 546 | . | ‡aČeské a anglické resumé | |
| 650 | 0 | 7. | ‡areklama a propagace ‡7ph116035 ‡2czenas |
| 650 | 0 | 7. | ‡apsychologie reklamy ‡7ph158335 ‡2czenas |
| 650 | 0 | 7. | ‡amarketingová komunikace ‡7ph115228 ‡2czenas |
| 650 | 0 | 9. | ‡aadvertising ‡2eczenas |
| 650 | 0 | 9. | ‡apsychology of advertising ‡2eczenas |
| 650 | 0 | 9. | ‡acommunication in marketing ‡2eczenas |
| 655 | 7. | ‡akolektivní monografie ‡7fd501537 ‡2czenas | |
| 655 | 9. | ‡acollective monographs ‡2eczenas | |
| 830 | 0. | ‡aExpert (Grada) | |
| 910 | . | ‡aABG312 | |
| 995 | . | ‡aska | |
| 901 | . | ‡a52610 ‡bAUTOGEN ‡c52610 ‡tbiblio | |
